Medical Aesthetics Support Review

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Testimonial for Post Course Support Provided by KT Training

It is always nice to receive compliments especially when all the team works so hard to provide an excellent service.

I would like to share the following comment regarding the support provided by KT Training with all the KT team.

Support Review from Doctor who attended botox training and dermal fillers cosmetic courses with KT Training.

Dear Yasmin and team

Many many thanks for your support in getting in touch with both Andrew and Jacqui today – who have been absolute stars in reassuring and advicing me as well as offering support to manage my patient in their respective clinics.

I absolutely appreciate it and love the team spirit.

Just wanted to compliment the team !

Best wishes

Mona

Thank you to all who have assisted in ensuring KT Training members receive the level of training and support to start and develop successful cosmetic practices.

Allergan Protect the Botox Trademark Name

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Botox News and Training Updates

L’Oreal were  stopped by the EU trademark office when registering the right of the word  “botolist” and “botocyl” and recently the European Courts have backed the ruling to prevent L’Oreal registering the these words.

The EU Court of Justice backed earlier refusals by the EU trademark office for L’Oreal to own the rights to the words“botolist” and “botocyl” for cosmetic products.

Allergan Inc have always defended their brand name botulinum toxin type a, Botox which is the most established and very widely used cosmetic and medical product. Recently new products have entered the market and Allergan are trying to protect the Botox brand name.

The court statement

“The use of the marks at issue would take unfair advantage of the reputation of the ‘Botox’ trademarks,” according to a court statement today.

A spoke person for Allergan said.

“This court ruling reinforces Allergan’s position that the Botox name should only be used in relation to the Allergan product”

L’Oreal have introduced their own botulinum toxin called Azzalure which is in direct competition with Allergan’s Botox.

Many of us will remember Hoover the vacuum cleaner manufacturer and how brand awareness was affected by trademark name usage and their brand becoming a generic word for any vacuum cleaner.

Updates and information on the cosmetic business courses and botox training UK.

For more cosmetic news and updates subscribe at the foot of this page.

Medical Market Understand Marketing

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Cosmetic Business in the UK

Understanding Marketing in Aesthetics Medicine

Part1

Many clinic owners and  medical professionals believe marketing is one activity that will magically create overnight success. With this in mind, many clinicians will invest huge amount of money  in print advertising and SEO optimisation believing this is all that is required to achieve and sustain success. Many clinics have struggled due to over investing in expensive exposure activities ignoring the fundamentals of marketing. The objective of this blog is to give you a quick overview of all the areas of marketing that has to be considered to set up a business which will survive in today’s competitive medical aesthetic market.

The key areas of marketing  all clinic should engage in are as follows:

Research-(Market Research-Market Trends) research activities will provide you with invaluable information as to if your local market can pay for your services which in most cases are Botox and Dermal Filler treatments. By just adding less expensive treatments with great market acceptability to your offering you can dramatically improve your revenue base. This research in combination with the other areas of marketing will provide the basis for your promotional activities.

Market Analysis  (Define the market –determine market share- how to measure market share) Market research is different from market analysis. Here you want to assess how large the aesthetic market is in your local area  and which competitor is the present market leader. There are no statistics for aesthetics so you will have to guess. For example, there are approximately 700,000 Botox procedures presently provided to the UK market annually. From the library, you can view the statistics for  beauty consumption for all of the UK and for your local area. If your areas consumes 10% of overall beauty services then it is a safe bet to guess that approximately 70,000 Botox procedures are consumed in your local market. It is not this simple but this is start. Cultural preferences and  decision making processes will impact this figure and in my next article I will continue with all the other aspects of marketing that must be taken into consideration before the business opens its door. In summary defining the market means does the market care for beauty at all or is it a very conservative rural market. The beauty statistics for your local market is also helpful in assessing the lifestyle choices of the market.

Growing your Salon Medical Business

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Cosmetic Business Models for Medical Professionals in Aesthetics Medicine

1:
Working in a Spa or Salon

One of the popular options on completion of medical aesthetics training for  Doctors and Nurses and some Dentists when starting a cosmetic clinic is to provide treatments in a Spa or Salon.

Medical Aesthetics CoursesOur KT Marketing department provides a variety of marketing concepts to assist our clinicians to run successful businesses in a salon or spa environment. Our Spa and Salon Proposal which is provided to all candidates for free is a well written business proposal which outlines how the salon and the clinician will work together. Within the proposal is a clear outline of the value added services the medical aesthetics clinician will provide to help generate new business and to increase uptake of non surgical procedures. We also provide call to action visuals which can be played on the internal TV system to showcase the services provided in the non surgical division. A well written proposal accompanied with a solid business plan will get you noticed by the important business owners who do not want fly by night operators treating their clients.

Yasmin will be posting more information about this topic in future posts for instant updates subscribe to the Yasmin Khan Developing a Successful Cosmetic Business Plan blog.

When attending a foundation botox training and dermal filler course with KT Training you will receive a Free Starting a Cosmetic Practice Course.The KT Training Cosmetic Business Course has verifiable CPD points approved.

Where can I buy BOTOX?

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Frequently Asked Questions

Botox Training Courses

On completion of the botox training course can I get BOTOX from any Pharmacy?

No not all pharmacies supply BOTOX a list of Botox suppliers can be found in the KT Training members forum.

Doctors, Dentsist and Nurse prescribers can purchase the brand name BOTOX product directly from Allergan. Certificate of attendance of a recognised Allergan BOTOX training course may be requested. Alternatively medical professionals can buy their Botox from selected pharmacies, this will require a private prescription for the named patient again botox training certification may be requested.

Will I have to pay more for BOTOX from the pharmacy?

No
Prices will vary with some pharmacies offering deals, as prescriptions are VAT exempt this can save 20% on your product costs when purchasing from the pharmacy on prescription. There has been talk of HMRC reviewing VAT on cosmetic treatments, please check HMRC guidelines for current information regarding cosmetic clinics and VAT on cosmetic products and services.

BOTOX Prescribing
BOTOX is a prescription only medicine and MRHA guidelines must be followed regarding the supply, storage and administration of POMs.

Why is Planning Your Medical Aesthetic Business Important?

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Why is it necessary to plan your business model before you start your medical aesthetic clinic.

When you enter the commercial world of medical aesthetics you are not competing with just yourself. You are competing with larger and smarter companies than yourself who are prepared to out perform you to attract the limited private patient market. Therefore you may be skilled as a business person and feel confident about your ability to run a business without planning the business beforehand, however, planning will reduce competitive and financial risks. Also, there is easy entry into the medical aesthetic market. In any month, there are 100 of new suppliers entering into the market, diluting the opportunities for existing businesses.

The amount of planning required to develop a medical aesthetic business depends on the kind of business and the size  of the business.  It is also linked to the amount of investment being put in.  Larger, more complex start-ups require more detailed business plans while smaller start up business do not require as detailed a plan.

What sort of business plan do you need for your cosmetic clinic?

The level of business planning is dependent on the type of business structure you choose.

Many clinicians are choosing to use the Salon Environment as their choice of business structure. There is a misconception by clinicians that they only need to negotiate percentage split and the booking of the procedures is the responsibility of the Salon Owner. However, even the salon environment is becoming competitive so clinicians have to be  prepared to develop the salon program with the salon owner to make the venture a success. At KT Training, we not only provide a formal salon program business plan but we outline how the salon owner and clinician will work together to build this strategic relationship for the long term. In the next article, I will discuss the marketing mixes within the salon environment which can be implemented by the salon owner and clinician to continuously market the clinician’s skills resulting in more booked procedure for each clinic.

To receive updates regarding Yasmin Khans articles and business advice for the medical aesthetics sector please subscribe to this post at the foot of the page.

Medical Aesthetics Business, Planning and Development

Is it easy to transition from Azzalure to Vistabel/ BOTOX

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Medical Aesthetics Courses

Frequently Asked Questions

 

BOTOX Training
Firstly I must point out the units and dilutions are not transferable between the various different botulinum toxin products.

There are many differences between the botulinum toxin products available on the market especially with Azzalure and Botox. Azzalure is provided in 125 Speywood unit vials and Botox is provided in 100 unit vials and Vistabel in 50 unit vials other differences include pharmacology, lethal doses and licensed degree of use for medical and cosmetic purposes to name a few.

Azzalure requires a higher volume of units per injection site than required with Botox to achieve similar results, most practitioners recommend that 3 units of Azzalure  can be used to 1 unit of Botox to achieve these results.

At the KT Training introduction to Botox course we teach clinicians to reconstitute BOTOX/VISTABEL

Botox (100 unit vials) with 2ML of bacteriostatic sodium chloride 0.9%
Vistabel (50 unit vials) with 1ML of bacteriostatic sodium chloride 0.9%botoxtraining

Various dilutions exist for Botox/Vistabel we find these dilutions straightforward for new injectors. The ease of transition would depend on whether your original training with Azzalure covered standard metric ML dilutions and units or the Speywood units.

 

For many experienced botulinum toxin injectors the transition can be very straightforward. If you are unsure of the transition from Azzalure to Botox I would recommend one of the  refresher Botox training courses which will provide a comprehensive knowledge of the Botox and Vistabel product plus hands-on injection time with patients provided to ensure a good level of confidence. For more information regarding refresher Botox training courses please contact KT Training.

 

 

Macrolane Injectable Breast Enhancement Removed from Aesthetics Market

Aside

Aesthetics News Today

Macrolane Breast Enhancement

Note*KT Training DO NOT provide Macrolane  Courses.

The injectable breast implants Macrolane has been removed from the market due to fears that it may affect the readings for cancer breast screenings for patient. Q-Med who manufacture Restylane and Macrolane have made this decision.

Why was Macrolane for breast enhancements removed from the market?

Q-Med, said there were no safety issues with Macrolane.

It has also been recommended that women with Macrolane injections tell their doctors before they have a mammogram so that they can be screened more effectively.

The company said it hoped to re introduce the product at some point in the future after further study of the Macrolane breast injection.

Bespoke and 1 to 1 Cosmetic Training Courses from KT Training

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Bespoke and 1 to 1 Foundation Dermal Filler Courses and BOTOX Training

KT Training provide a range of bespoke training options for Nurses, Doctors, Dentists and Surgeons  including Botox courses, Dermal Fillers, Chemical Peels plus Advanced Botox training and Dermal Fillers courses for small groups or 1 to 1 training days at one of our training venues or *in house training at your clinic.

Bespoke Foundation Botox Training, Dermal Filler Courses, Chemical Peels and Skin Care Course

The Foundation, bespoke cosmetic courses and 1 to 1 training can be combined over a number days if you wish to cover a range of treatments and procedures.

  • Foundation Botulinum Toxins
  • Foundation Dermal Fillers
  • Foundation Chemical Peels and Skin Care
  • Foundation Mesotherapy

For more information contact us about bespoke and 1 to 1 KT Cosmetic Training Courses.

1 to 1 Botox Training Courses

You will receive all the resources provided to our candidates who attend our scheduled cosmetic training courses.
All KT Training course participants receive complimentary medical aesthetics business development resources for each cosmetic procedure which include marketing documents, clinical templates, business advice plus all course material and documents required to to start a cosmetic clinic or introduce the treatments in your current  practice.

For more information about the resources provided by KT Training including clinic start up and marketing tools to assist our members in creating some the best cosmetic practices << available exclusively to KT  Training Members.

For more information

info@kttraining.co.uk and request a medical aesthetics training information pack.

Bespoke Practical Injection/Treatment Courses

Would you like to complete more case studies before you practise, then a bespoke or 1 to 1 training sessions can be arranged with *patients provided.

Our Trainers Can Come to You

1 to 1 practical injection courses with  botox  and dermal fillers are the ideal way to develop your skills in aesthetic medicine, these courses can also be provided in your local area or scheduled one of our KT Training centres.

*Note you may need to provide  patients if the courses are NOT held at one of our current training locations.

For more information about the options available for Surgeons, Doctors, Dentists and Nurses requiring bespoke or 1 to 1 cosmetic courses contact KT Training.

All KT Medical Aesthetics Training Courses have verifiable Continuous Professional Development Points Approved for Doctors, Dentists and Nurses.

How much do you charge for Botox treatments?

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How to Price Botulinum Toxin Cosmetic Treatments.

We are frequently asked before candidates attend the botox training courses.

How much do I charge my patients for the BOTOX® cosmetic treatments?

BOTOX® Treatments and Prices in the US

In the USA patients are charged for each unit of BOTOX® used for the treatment thus 25 units of BOTOX® used will cost the patient (direct cost times 10 times markup). In short if the cost of material used is $25 dollars, the retail price is approximately  $250.00.

What about the price of BOTOX® in the UK?

In the UK the price structure is different most cosmetic practices will price their botox treatments by area, with a slightly increased price for male patients who may require more BOTOX® units for the treatment.

A patient who requires 1 area treated would be a set price for example a treatment for the frown lines between the eyes, the glabellar area would use approximately 25-30 units of BOTOX® and prices may vary from £125-£200 plus depending on the patients sex, clinic location and clinician. Occasionally you will see special offers from some providers at a reduced price for certain areas.

Information on Botox costs, the prices for botox treatments and marketing BOTOX® will be part of the Starting a Cosmetic Clinic Course which is provided as a complimentary resource to ensure KT botox training candidates receive the best advice on completion of the courses.