Steps to Building Successful Cosmetic Practices
author: Yasmin Khan
The most comprehensive guide to developing your cosmetic business.
Reasons Why You Should Buy This Book:
1) By implementing just one of the many recommendations
suggested in Simple Steps To Building Successful Cosmetic
Practices, you will either make or save thousands of pounds
in a very short period of time.
Your competitors are probably halfway through this book.
For a clinician at any level, wishing to build a business in Aesthetics, this book will become your business bible, The author gives a clear, precise and simple step by step guide to lead you through the minefield of setting up your business. I personally have read the book from cover to cover and am looking forward to the new edition. The author Whom I have since had the pleasure of meeting, is a positive, successful and level headed lady, with a real depth of knowledge of business matters and excellent communication skills. Her book reflects this. In total this book is impressive and should make the road to independent sustainable practice easier.
the aesthetic medical industry moves toward a commodity
market, physicians and clinic owner will find it difficult
to maintain their edge and will have to sell on price unless
they make the necessary changes within the practice to distance
themselves from the thousands of aesthetic practices selling
the same services.
Steps to Building Million Dollar Cosmetic Practices provides
an ethical approach to helping physicians develop strategic
business and marketing objectives, which will ensure long-term
growth and profit by building emotional value with its customer.
The book segments the practices activities into five broad
Procedures: it identifies which procedures generate the
most profit to the practice and demonstrate how financial
objectives should be set for each procedure category.
Relation Management: benchmark best practices in other industries
and provides simple recommendations for improving communication
with the practice’s most valuable asset-its customers.
Development: A well-trained and motivated team is the practice’s
most valuable arsenal to sustain its long-term success in
this industry. The book makes recommendations on how to
select and develop a winning team.
Operations: reviews procedures and guidelines that should
be established within the practice to ensure employee efficiencies,
minimize operating cost, improve consultation closing ratio,
ensure sales objectives are met, and keeping your customers
The challenge for the aesthetic practice is to identify
which promotional medium is most influential in their target
markets. The book reviews the most successful and cost effective
promotional activities available to physicians.
Price: £25 plus £2.00 p&p
Cheques payable to K-T Solutions UK Ltd
Address: 123 Ermin Street, Swindon, Wiltshire, SN3 4NH
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